Paese is a Polish makeup brand that combines makeup performance with a care-inspired approach to formulas. It is suitable for those who want everyday makeup with comfortable textures, a wide shade range and thoughtful finishes — from natural-looking skin to a more expressive evening look.
What is Paese cosmetics?
For many years, the cosmetics market has been dominated by French, Italian, US and Korean brands, but Polish makeup is also gaining more and more attention. Paese is one of those brands that offers a result close to professional makeup while keeping the format accessible and practical for everyday use.
In Italian, the word paese means “country” or “land”, and the brand’s idea can be understood as your own beauty territory: a place where you can choose the shade, texture and mood that suit you. The Paese range shows a clear focus on the appearance of the skin — foundations, powders, concealers and bases are designed so that makeup not only covers, but also looks natural and comfortable.
- Makeup and care In many products, the decorative effect is combined with ingredients that help maintain skin comfort.
- For everyday and professional makeup Paese products are suitable both for home use and for more precise, longer-lasting makeup looks.
- Shades and finishes The brand’s range places great importance on different shades, textures and finishes — from matte to radiant.
Why do makeup lovers like Paese?
The Paese aesthetic is not about complicated, heavy makeup. It is more about skin preparation, an even-looking tone, subtle radiance and products that can be combined with one another. This approach fits well with modern makeup, where coverage matters, but so does how the product looks on the skin after several hours.
Bases, powders and foundations help smooth the visual texture of the skin and prepare it for the rest of the makeup.
Mascara, eyeliners and brow products help make the gaze look more defined quickly.
Lipsticks, contouring products and cheek shades make it easy to adapt makeup for both daytime and evening looks.
Paese product range overview
Below you will find the most popular Paese product categories, which best show the character of the brand: prepared skin, an even-looking tone, expressive eyes and a polished lip accent.
Smoothing Base makeup base
Smoothing Base helps prepare the skin for applying foundation, powder or concealer. The creamy texture smooths the surface of the skin, creates a softer “soft focus” effect and makes makeup look visually more even. This type of base is especially useful if you want foundation to apply more smoothly and the skin to look more polished.
DD Cream foundation
DD Cream is an everyday foundation product for those who want lighter coverage and a skincare-like feel in one product. It is suitable for normal, combination and oily skin, helps even out the skin tone and adds an extra protection step with SPF 30.
Mineral powder
Mineral powder helps set makeup, even out the tone and reduce excess shine. It is a good step for those who want a matte, velvety finish without a feeling that is too heavy on the face.
Adore Volume mascara
Adore Volume is a product for a more expressive gaze. The large brush helps coat the lashes along their full length, giving them more volume and a more intense black tone. It is a good choice when makeup starts with the skin, but the mood is defined by the eyes.
Brow Couture Pencil eyebrow pencil
An eyebrow pencil helps quickly fill in sparse areas, correct the shape and give brows a more polished look. It is one of those products that can make even very simple makeup look more structured.
Lipstick with argan oil
Lipstick with argan oil combines colour, a glossy-looking effect and comfort. It is suitable for those who want a pigmented lip product but do not want to give up a more caring feel during the day.
Clair concealer
Clair concealer is intended for areas where the look needs to be refreshed: under the eyes, around the nose or in places where signs of tiredness are visible. A light-reflecting finish helps the face look fresher.
Contour palette
A contouring palette helps add dimension to the face: highlighting the high points, defining the cheekbones and adding warmth. It is suitable both for soft everyday contouring and for a more expressive makeup look.
Liquid Eyeliner
Liquid eyeliner is a product for precise lines — from a fine everyday line to a more expressive “cat eye” effect. A thin brush helps control the shape, while intense pigment makes eye makeup look more defined.
How to create makeup with Paese products?
Paese cosmetics can easily be seen as a system: first prepare the skin, then even out the tone, add structure and only at the end choose a colour accent. This helps the makeup look polished rather than overloaded.
Use a base if you want to smooth the skin surface and help foundation apply more evenly.
Choose DD Cream, powder or concealer depending on how light or expressive you want the coverage to be.
An eyebrow pencil, contour palette and mascara help the face look more expressive even without complicated makeup.
Lipstick or eyeliner lets you adapt the makeup to your mood — from a soft everyday look to evening makeup.
Who is Paese suitable for?
Paese is a good direction for those who want makeup that is understandable, practical and suitable for real everyday life. This is not just “beautiful packaging” — the brand’s products are designed so they can be combined across different levels of makeup.
- For everyday makeup If you want a polished, fresh look without makeup that feels too heavy.
- For a more professional result If you like products that allow you to create more precise coverage, contour and lasting power.
- For those who love shades If you are looking for makeup with a wider choice of colours and finishes.
Frequently asked questions about Paese cosmetics
Is Paese cosmetics suitable for everyday makeup?
Yes, many Paese products are well suited for everyday use because they can be applied in a thinner layer and combined according to the desired coverage.
Is Paese professional makeup?
The Paese range includes products used by both makeup enthusiasts and professionals. At the same time, they are easy enough to understand for home use as well.
Where should I start with Paese?
A good starting point is skin products: makeup base, DD Cream, powder or concealer. They help you understand the brand’s approach to textures and finishes.
Are Paese products suitable for sensitive skin?
For sensitive skin, it is always important to check the ingredients of the specific product and do a small patch test before use. No makeup brand can guarantee the same reaction for all skin types.
Where can I buy Paese cosmetics?
You can look for Paese cosmetics in the YOKO range and choose products according to your skin type, makeup style and preferred finish.
Discover Paese cosmetics at YOKO
Choose products that help create a polished skin tone, an expressive gaze and makeup that fits into your everyday routine.
View Paese products